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现在,中国的手机格局 已经演变成三足鼎立:众多国产手机商全面出击,目标市场涵盖高、中、低档,与控制中国市场28％的摩托罗拉形成对峙,而市场占有率在19％左右的诺基亚,则带领包括三星、西门子、索尼爱立信等其他国际品牌,主攻高端市场。走到2002 年最后一个季度,中国市场给低迷的全球手机市场传去的却不都是好消息。国产手机4年来从2％的总市场份额飞速扩大到今年10月的31％,超过盘踞中国手机王座十几年的摩托罗拉,终止了诺基亚的增长,也打破了深陷欧美电信业低谷的欧美手机厂商,冀望在中国内地获得新增长点的预期
Now, China’s mobile phone architecture has evolved into a three-pronged approach: many domestic mobile phone makers have made a full-scale attack. The target market covers high, medium, and low-end markets. In contrast to Motorola, which controls 28% of the Chinese market, Nokia has a market share of about 19%. Leading companies include Samsung, Siemens, Sony Ericsson and other international brands, focusing on high-end markets. In the last quarter of 2002, it was not all good news for the Chinese market to pass to the depressed global mobile phone market. The domestic mobile phone has expanded rapidly from 2% of the total market share to 31% in October this year. It surpassed Motorola, which has been thwarted by China’s mobile phone for more than 10 years, and ended the growth of Nokia. It also broke the European and American mobile phones that were deeply stricken in the telecom industry in Europe and America. Manufacturers expect to gain new growth point in Mainland China