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为什么大名鼎鼎的国际4A 公司会一而再、再而三地在争取本土客户时输给本土公司?为什么运作规范,占尽优势(除了价格)的国际4A公司会一而再,再而三地丢失本土客户?为什么许多国际4A 公司在进入中国大陆市场后口碑每况愈下,甚至被众多本土客户嗤之以鼻?为什么在服务本土客户的时候,“小米加步枪”的本土公司反倒比“武装到牙齿”的国际4A 公司更有优势?在广告圈一段时间后,你多少会有这样的疑问和感叹。但是,一旦你知道许多国际4A 公司服务本土客户的时候是怎么一回事的话,答案也就水落石出了。企业界的朋友常常跟我感叹:为什么提案时那么优秀的国际4A 广告公司,真正到服务起来的时候却“货不对板”?提案时庞大的明星阵容,在签下合同以后就从此再也见不到了,一天到晚跟你打交道的全是些虾兵蟹将。除了收费是国际4A 水准之外,创意,策略……跟许多本
Why the famous international 4A companies will again and again lost to local customers in the fight for their home-grown companies? Why the rules of operation, the advantages of (excluding the price) of international 4A companies will be repeated again and again lost Local customers? Why many international 4A companies in the Chinese mainland market after the word of mouth deteriorating, even by many local clients scoff? Why service local customers, “millet plus rifle ” rather than the local company “armed to the teeth ”International 4A company more advantages? In the advertising circle after a period of time, how many do you have such questions and sighs. But once you know how many international 4A companies serve local customers, the answer comes to nothing. Business friends often exclaimed: why the proposal is so good when the international 4A advertising company, really when it comes up to service, “goods wrong board”? Proposal when the huge star lineup, after signing the contract from then on Can not see, and all your dealings with you all shrimp soldiers and crabs all day long. In addition to the international 4A level charges, creativity, strategy ... ... with many of this