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唐·陆羽《茶经》写到,“茶之为饮,发乎神农氏。”可见,中国的饮茶之风已有上千年之久。西湖龙井、安溪铁观音、云南普洱、武夷山大红袍、安吉白茶……这些名字人们早已耳熟能详,可中国茶叶却始终“大而不强”。茶叶界曾流传一句话:7万茶企不如一家立顿。201 3年数据统计,中国茶叶经营企业超过7万家,但是规模最大的经营企业年销售仅寥寥数亿,不及立顿的1%。国内7万家茶企共实现茶叶总产值约330
Tang Lu Yu, “The Book of Tea,” wrote, “Tea for drinking, made Shennong’s.” Visible, China’s tea drinking style has been thousands of years. West Lake Longjing, Anxi Tieguanyin, Pu’er in Yunnan, Wuyishan Dahongpao, Anji white tea ... ... These names have long been familiar with people, but Chinese tea has always “big but not strong ”. Tea industry has been circulating a word: 70,000 tea than a Lipton. According to the statistics of 201 3 years, there are more than 70,000 tea-related enterprises in China, but the annual sales of the largest operating enterprises are only a few hundred million, less than 1% of Lipton. The domestic total of 70,000 tea enterprises realized a total output value of about 330 tea leaves