我国商品流通体制的改革必须把握商品流通发展的基本趋向,概括起来包括8个方面的内容:一是人本化,这是商品流通企业的本质,体现在商品的质量、价格、服务上,也体现在商品流通的每一个环节,是零售业制胜法宝、立业之道、操守之本;二是现代化,这是深化改革的目标,是不断前进的动力,必须在经营理念、科学管理、营销模式和现代科技等方面缩短与世界先进水平的差距,现代化的最终目的是讲究效率、提高效益、重视效果、挖掘潜力,充分发挥商品流通在国民经济中的先导、支柱和基础作用;三是多元化,这体现了流通过程的复杂性、分散性和动态性,要求多种经济成分、大中小流通企业、多种流通业态并存,以满足消费者多样化的需求;四是一体化,这是复杂的流通过程整合的目标,也是国际化、城市化、工业化对流通过程的共同要求,应实现国内流通与国际流通的一体化、商品流通和服务流通的一体化、城乡流通的一体化;五是层次化,要求构建多层次的商品和服务供给体系,扩大内需,保证消费需求的稳定增长;六是立体化,在发展现实的商品市场的同时,要大力支持虚拟市场的发展,构建实体市场与虚拟市场相结合、现场购物和网上订货相结合、传统市场与新兴网络市场相结合,并形成互促、互补、共存的立体式商品销售体系;七是连锁化,核心是通过连锁架构产生规模效益,达到降低成本、让利于民的目的,而“中国商业连锁化,连锁商业中国化”是中国商品流通发展的主要趋向;八是市场化,需要继续转变观念,处理好政府与市场的关系。 The reform of the system of commodity circulation in our country must grasp the basic trend of the development of the circulation of commodities. In summary, it includes eight aspects: First, humanism, which is the essence of commodity circulation enterprises, is reflected in the quality, price and service of commodities; Reflected in every aspect of the circulation of commodities is the magic weapon for the success of the retail industry. The second is modernization. This is the goal of deepening the reform. It is the impetus for continuous progress. It must be implemented in business philosophy, scientific management and marketing mode And modern science and technology to shorten the gap with the world advanced level. The ultimate goal of modernization is to pay attention to efficiency, improve efficiency, value effectiveness, tap potential, and give full play to the leading role, pillar and basic role of commodity circulation in the national economy. Thirdly, diversification , Which reflects the complexity, dispersion and dynamics of the circulation process, requires a variety of economic components, large and medium-sized distribution enterprises, and coexistence of diversified distribution formats to meet the diverse needs of consumers. Fourth, integration is complicated The goal of the integration of the circulation process is also the common requirement of internationalization, urbanization and industrialization to the circulation process, The integration of circulation, the circulation of goods and services, the integration of circulation in urban and rural areas; the fifth is the hierarchicalization that requires the construction of a multi-level supply system of goods and services to expand domestic demand and ensure steady growth in consumer demand; and While developing the real commodity market, we must vigorously support the development of the virtual market by combining the physical market with the virtual market, the combination of on-site shopping and online ordering, the combination of the traditional market with the emerging internet market, and the mutual promotion and complementarity of each other , The coexistence of three-dimensional product sales system; seven chain, the core is through the chain structure to produce economies of scale, to reduce costs, to benefit the people’s purpose, and “China’s commercial chain, chain commercialization” is a Chinese goods The main trend of the development of circulation; eight is market-oriented, need to continue to change concepts, handle the relationship between the government and the market.