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创意策略:通过捕捉目标消费群多姿多彩的快乐时光,从而表现百姓生活中的“百事可乐”和“渴望无限”的精神。借助百事“渴望无限”的精神,点燃中国人的“百事可乐”时光。拍摄背景花絮:本片全片在北京排摄,于香港完成后期制作。全片共分五个场景,分别是“新事可乐一偏远山村来了全新的自动贩买机”;“旧事可乐一中外青年在紫禁城前开心地穿着传统服饰”;“小事可乐-足球明星李玮峰在家中与母亲共享天伦”;“大事可乐-李玮峰进球,举国欢腾”以及最后热闹的新年Party场景。拍片期间正是北京严寒时节,特别是第一个山村的场景,拍片地点在距北京市区车程约两小时的门头沟,当天气温低至零下十四度。
Creative Strategy: By capturing the colorful happy life of the target consumer group, we can show the spirit of “Pepsi” and “Infinite desire” in people’s lives. With Pepsi “desire unlimited ” spirit, ignite the Chinese “Pepsi ” time. Shooting Background Trailer: The film was filmed in Beijing, completed in Hong Kong post-production. The film is divided into five scenes, respectively, “New Coke a remote mountain village came a new vending machine”; “Coke a Chinese and foreign youth in the Forbidden City happy to wear traditional costumes”; “Trivia Coke - football star Li Weifeng share with his mother at home Tianlun ”;“ Events Coke - Li Weifeng goals, the country jubilant ”and the final lively New Year Party scene. During the filming season, it was Beijing’s frigid season, especially the first mountain village. The filming location was at Mentougou, about two hours’ drive from downtown Beijing, when the temperature was as low as minus 14 degrees Fahrenheit.