在公司日常运营的投入中,企业文化建设往往被看作是比较“虚”的部分,甚至会被认为是简单的“面子工程”。但陕鼓人对于何为企业文化,却有一套独到的看法。陕鼓董事长印建安认为,文化就是“文”+“化”——企业的日常经营行为,是由许多具体的制度、说法、认识乃至指导各种员工行为的“潜规则”所支撑起来的,把这些规则和意识显性化、以诉诸明文的方式整理出来,这个过程的成果就是“文”;而再以春风化雨的方式使这些纸面上的规矩去影响和规训员工和企 In the daily operation of the company’s inputs, the construction of corporate culture is often seen as more “virtual” part, or even be considered as simple “face project ”. However, Shaan Drum For what is corporate culture, there is a unique set of views. Yinan, Chairman of Shaanxi Drum, believes that culture is “culture ” “” “- ” - the daily business activities of enterprises by many specific systems, saying, understanding and even guide all kinds of employee behavior “unspoken rules ”The support of these rules and awareness of the explicit, to resort to plaintext to sort out the outcome of this process is “ text ”and then again to make the rules of the spring on the way to go Affect and discipline employees and enterprises