一、引言随着国内金融业的发展,越来越多的国民加入投资行列。国内投资者的投资行为普遍从盲目投机转变为理性投资,尤其自2015年进入牛市以来,人们的投资热情只增不减。但是,随着股价的迅速上升,投资风险也在逐渐加大。此时,研究上市公司投资价值尤为重要,不仅有利于提高股民的投资积极性,更会为股票市场带来优质的资金力量。进入21世纪以来,我国互联网产业飞速发展,为许多 I. Introduction With the development of the domestic financial industry, more and more nationals have joined the investment ranks. The investment behavior of domestic investors has generally shifted from blind speculation to rational investment, especially since it entered the bull market in 2015, and its enthusiasm for investment increased only gradually. However, as stock prices rise rapidly, the risk of investment is also gradually increasing. In this case, it is particularly important to study the investment value of listed companies, which not only helps to increase investors’ enthusiasm for investment, but also brings superior financial resources to the stock market. Since entering the 21st century, the rapid development of China’s Internet industry, many