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随着全球化进程的日益加剧,传媒预警功能被人们逐渐重视,尤其是近几年来各种自然灾害频发,强化传媒预警功能、建立完善的传媒预警机制和应急反应体系迫在眉睫,但是传媒的预警功能总是显得力不从心。本文通过媒体对“7·21”特大自然灾害的报道为例,分析媒体对灾难性报道的模式及其预警功能缺失的原因,并提出强化媒体预警功能的着力点,以促进传媒预警功能落到实处。
With the increasing globalization, the early warning function of the media has been gradually taken seriously. In particular, in recent years, various natural disasters have been frequent, the early warning function of the media has been strengthened, the establishment of a sound early warning mechanism for media and an emergency response system are imminent, but the media’s early warning Function is always powerless. This paper analyzes the media’s model of catastrophic reports and the reasons for the lack of early warning function through the media coverage of the “7 · 21” extraordinary natural disasters. It also puts forward the focal point to strengthen the early warning function of the media so as to promote the early warning function of the media In fact.