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在长期的中国革命和建设实践中,毛泽东做出了合乎中国实际的宣传理论上的总结和创新,并形成了独具特色的宣传艺术思想。其宣传艺术思想的特征,突出表现在坚持党性原则的宣传导向、贯穿实事求是的宣传理念、掌握唯物辩证的宣传方法和实行巧妙灵活的宣传策略等几个方面。历史和实践证明,毛泽东的宣传艺术思想至今仍闪耀着智慧的光芒,研究毛泽东的宣传艺术思想,对进一步指导党的思想宣传工作,将会有重要的指导和借鉴意义。
In the long-term practice of the Chinese revolution and construction, Mao Zedong made a summary and innovation of propaganda theory in line with China’s reality and formed a distinctive propaganda and artistic thought. The characteristics of its propaganda and artistic thought are highlighted in several aspects: adherence to the propaganda guideline of the principle of party spirit, the propaganda idea of seeking truth from facts, mastery of materialistic and dialectical propaganda methods and the implementation of ingenious and flexible propaganda tactics. History and practice have proved that Mao Zedong’s propaganda and art thought still shines with wisdom. Studying Mao Zedong’s propaganda and art thought will have important guidance and reference significance for further guiding the party’s ideological propaganda work.