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8月28日,东风雪铁龙对外发布了其全新产品——东风雪铁龙C2,虽然东风雪铁龙方面并没有提供更多的详细内容,但从字斟句酌的新闻稿中,我们仍然感觉到东风雪铁龙对这款定位于年轻、时尚人群产品的重视。但实际的效果却令人惊诧:从东风雪铁龙C2发布以后,关于这款车的各种意见就不断涌现,甚至在几大门户网站中形成了旗帜鲜明的正反两大阵营,相信如此激烈的反应也同样出乎东风雪铁龙的预料。正反双方以网络为平台的争论有愈演愈烈之势,据悉一些平面媒体也正准备介入,如果真的出现这种局面,那倒是中国汽车界多年来少有的盛况。双方争论的焦点问题是:东风雪铁龙C2与今年1月份上市的东风标致206究竟是什么关系?如果是“仅仅换了个外壳”,那么作为双品牌、共用平台战略的掌舵者神龙公司究竟出于什么考虑?是对206缺乏信心,还是有别的考虑?
August 28, Dongfeng Citroen released its new product - Dongfeng Citroen C2, although the Dongfeng Citroen did not provide more details, but carefully selected press release, we still feel Dongfeng Citroen on this positioning Focus on young, trendy crowd products. However, the actual effect was astounding: After the release of Dongfeng Citroen C2, various opinions on this car continued to emerge, and even two major positive and negative camps were formed in several major portals. I believe such a fierce reaction Also out of the expectation of Dongfeng Citroen. Both sides of the debate on the Internet as a platform have become increasingly fierce. It is reported that some print media are also preparing to intervene. If this happens, it will be a rare event for many years in China’s automobile industry. The focus of debate between the two sides is: Dongfeng Citroen C2 and the listing of Dongfeng Peugeot 206 in January this year, what is the relationship? If it is “just changed the shell,” then as a dual-brand, sharing platform strategy at the helm Shenlong actually out of What consideration? Is the lack of confidence in the 206, or are there any other considerations?