传统曲艺是非物质文化遗产的重要组成部分,在现代社会其生存与发展却受到了挑战,旅游化生存成为了传统曲艺文化保护与传承的重要途径。本文以天津相声为例,结合天津相声文化的历史文化价值和地域资源优势,提出通过舞台表演、旅游纪念品开发、静态展示、动态交流和主题线路旅游等模式对天津相声文化进行旅游开发,以为相声及其他传统曲艺的旅游化生存模式选择提供思路和方法。 Traditional folk art is an important part of the intangible cultural heritage. However, its existence and development have been challenged in modern society. Tourism-based survival has become an important way to protect and inherit traditional folk art. Taking Tianjin crosstalk as an example, this paper proposes the development of Tianjin crosstalk culture through stage performance, development of tourist memorabilia, static display, dynamic exchange and thematic route travel based on the historical and cultural values ​​of Tianjin Crosstalk culture and the advantages of geographical resources. And other traditional folk art of tourism-based survival options to provide ideas and methods.