通过在除草剂行业四年的工作,在推广和销售工作中深入到基层农户和农资店中了解他们各自的需求,笔者发现农户最大的要求就是效果好,什么草都能治,尽量少返工,其次才是便宜和安全。经销商的最大要求是利润,如果产品效果没有多大差别,经销商就会推利润高的产品。例如,近两年广西甘蔗田除草剂市场甲灭·敌草隆WP的利润逐年降低,效果逐 Through the four years of work in the herbicide industry, we have deepened the promotion and sales work to grass-roots farmers and agricultural materials stores to understand their own needs. The author found that the most important requirement of farmers is that they are effective and can be controlled by grass and rework as little as possible , Followed by cheap and safe. Dealers maximum requirement is profit, if the product effect is not much difference, the dealer will push high profit product. For example, in the past two years Guangxi sugar cane herbicide market DM, Diuron WP’s profit decreased year by year, the effect by