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经国家统计局、国家工商局批准,由中国统计学会主办、国家统计局北京中怡康经济咨询公司承办的全国35座中心城市百家大型商场家电商品销售情况调查1996年1—11月的结果显示,国产名牌家电已成为市场新宠,受到消费者的极力追捧。调查结果表明: 国产名牌主导地位业已确立 经过企业在品牌、质量、服务、企业形象、产品品种诸方面的大力经营,国产家电名牌在市场上已经占据主导地位。具体情况如下: 视听类家电市场: 彩电依然是视听产品消费的主角,国内外知名品牌在这一领域的竞争尤为激
Approved by the National Bureau of Statistics and the State Administration of Industry and Commerce, the results of the investigation of sales of household appliances in 100 major shopping malls in 35 central cities organized by the Chinese Statistical Society and organized by the National Bureau of Statistics Beijing Zhongkang Economic Consulting Co., Ltd. from January to November 1996 Display, domestic brand-name home appliances have become the new darling of the market, sought after by consumers. The survey results show that: The dominant position of domestic brand names has been established. Through the enterprises’ vigorous management of brand, quality, service, corporate image, and product variety, domestic brand names of home appliances have already dominated the market. The specific situation is as follows: Audio-visual home appliance market: Color TV is still the protagonist of audio-visual product consumption, and domestic and foreign famous brands are particularly competitive in this field.