公益营销已经成为各大企业塑造品牌形象的一项重要举措。自诞生之日起,王老吉就和慈善助人结下不解之缘,公益基因现在已经深深融于王老吉品牌血液之中,无论在什么样的市场环境中,无论面对什么样的任务和挑战,王老吉都会坚持公益之路不动摇。一个百年凉茶企业在公益的道路上走出了自己的鲜明特征,“造血式”和“授人以鱼,不如授之以渔”是王老吉一直坚守的公益理念,王老吉公益不停步。公益营销的成功与否最终要看执行层面的策略与力 Public welfare marketing has become an important measure of the major enterprises to create a brand image. Since the date of birth, Wang Lao Ji and charity helpers have become indissoluble bonds. The commonweal gene has now been deeply integrated into the blood of Wanglaoji brand. No matter what kind of market environment it is in, no matter what kind of tasks and challenges it faces , Wong Lo Kat will unswervingly adhere to the road to public welfare. A hundred years of herbal tea companies out of their distinctive characteristics on the road to public welfare, “Hematopoiesis ” and “To teach people to fish, it is better to grant the fishing ” Wong Lo Kat has been sticking to the concept of public welfare, Wong Lo Kat public service does not stop . The success of public welfare marketing ultimately depends on the implementation level of strategy and power