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富有创意的装饰图形的设计,能不同程度地改变购物袋的品位、档次。本文希望通过对购物袋上装饰图形的分析研究,折射出视觉传达的内涵,并以此说明装饰图形的设计是提高购物袋视觉传达力的关键,其目的是以公益广告图形中赋予的文化底蕴和自然状态感动观者的眼睛,触发人们对存在于形式之中某种情景的感动。将实用性与公益性相结合,为更好地探索购物袋上装饰图形设计的创新,寻求一种最合理化、最人性化的表现形式。
Creative decorative graphics design, to varying degrees, the taste of shopping bags, grades. This paper hopes that through the analysis of the decorative graphics on the shopping bag, reflects the connotation of visual communication, and illustrates the design of decorative graphics is to improve the visual communication of shopping bags, the key is to give the public interest in the graphic advertising culture And the natural state of the viewer’s eyes touched the movement, triggering people to move in the form of a scene. The combination of practicality and public welfare, in order to better explore the innovation of decorative graphic design on shopping bags, to seek one of the most rational and most humane forms of expression.