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在广告策划过程中,广告主都希望借助媒体所提供的话题,以互动的方式吸引消费者主动参与、主动传播,最终强化广告主品牌的传播力度和传播效果。
In the process of advertising planning, advertisers hope to use the topics provided by the media to engage consumers in an interactive manner to actively participate in and actively communicate, and ultimately strengthen the dissemination and dissemination effect of advertiser brands.