电视作为大众传播工具,是群众了解信息的重要渠道,必须围绕党和政府一段时间的中心工作,以受众的需求为工作起点,以受众的关注为报道重点,以受众的收视率为节目的落脚点,通过形式多样、生动的视听效果,把党和政府的声音和主张迅速准确地传达到群众中,变成群众的自觉行动。 Television as a tool of mass communication is an important channel for the masses to understand the information. They must work around the central work of the party and the government for a period of time, take the needs of the audience as a starting point for work, focus on the audience’s attention and focus on the audience’s ratings Through various forms of vivid audio-visual effects, the voice and opinions of the party and the government are promptly and accurately conveyed to the masses and become voluntary actions of the masses.