企业战略问题是当今世界企业管理中的热门话题。一个没有战略的企业,缺乏明确的方向,对企业的长远发展会造成不利的影响。企业要在日益激烈的市场竞争中立于不败之地,就必须根据企业内部与外部环境的各种有利条件和制约因素,科学决策,制定长期与短期结合的、适应市场发展趋势的经营战略与策略。在市场经济条件下,企业战略始终是企业管理中最核心的部分,研究和推行战略管理则是现代企业家的基本职能。本文主要是在论述企业战略管理基本理论概念的基础上,详细阐述了 Business strategy is a hot topic in business management in the world today. A lack of strategic enterprises, the lack of a clear direction, the long-term development of enterprises will be adversely affected. Enterprises must be invincible in the increasingly fierce market competition, we must make scientific decisions according to various favorable conditions and constraints of the internal and external environment of the enterprise, formulate business strategies that are compatible with market trends and long-term and short-term Strategy. Under the condition of market economy, corporate strategy is always the core part of business management. Studying and implementing strategic management is the basic function of modern entrepreneur. This article mainly elaborates the basic theory of strategic management of enterprises based on the concept