2．2问题之二:产品发展阶段产品创新与品类包装整合产品创新是企业发展的动力,新产品的创新可以是技术的创新,也可以是对市场需求重新定义的“包装”创新。品类包装的整合可以是新品类的整合创建,也可以是将老产品提炼新卖点,将新卖点上升为新品类的整合设计,它 2.2 Problem Two: Product Development Stage Product Innovation and Category Package Integration Product innovation is the driving force behind the development of a company. The innovation of a new product may be a technological innovation or a “package” innovation that redefines the market demand. The integration of category packaging can be the integration of new categories created, it can be refined from the old new selling point, the new selling point for the new category of integrated design, it