当前我国的产品定价机制不能充分反映资源稀缺性和环境代价,对于环境保护、资源节约和创新性国家建设形成了一定的负激励效应。本文从探讨当前产品定价机制的生态成本缺失出发,认为构建反映生态成本的产品定价机制迫在眉睫,并在此基础上,提出构建反映生态成本的产品定价机制的思路。 At present, China’s product pricing mechanism can not fully reflect the scarcity of resources and environmental costs, forming a certain negative incentive effect for environmental protection, resource conservation and innovative nation-building. Based on the discussion of the lack of ecological cost of the current product pricing mechanism, this paper argues that it is imminent to build a product pricing mechanism that reflects the ecological cost, and on this basis, puts forward the idea of ​​building a product pricing mechanism that reflects the ecological cost.