主题酒店是集独特性、文化底蕴性和自身体验性为一体的酒店。独特性是酒店的经营手段的出发点,最终要成为酒店的核心竞争力;文化性体现了酒店对主题文化的内涵追求,文化底蕴性是主题,是酒店执行的具体战术和手段,酒店要通过酒店文化来体现竞争的优势;自身体验性是酒店所追求的目的,酒店最后要实现给顾 Theme hotel is a collection of unique, cultural and self-experience as one of the hotel. Uniqueness is the starting point of the hotel’s operating means, and ultimately to become the core competitiveness of the hotel; cultural reflects the hotel’s pursuit of the theme of the cultural connotation, cultural heritage is the theme, the hotel is the implementation of specific tactics and means, the hotel to pass the hotel Culture to reflect the competitive advantage of their own experience is the pursuit of the hotel’s purpose, the hotel finally to achieve care