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休闲体育旅游作为一种新兴的综合型旅游方式,随着国内经济的发展、人们生活水平的提高和消费结构的转变,应运而生并迅速发展。本文运用SWOT-PEST分析模型,对影响休闲体育旅游发展的政治、经济、社会、科技环境的优势、劣势、机遇和挑战等16个维度进行全面的分析。结果显示:休闲体育旅游文化建设符合精神文明建设的需求,是新的经济增长点,休闲体育产业链长、产业关联度大为社会提供更多的就业岗位,缩小城乡差距、促进技术的发展等优势;面临着旅游、体育部门的各项政策支持,社会经济快速增长带来的机遇,网络、传媒、交通等技术的支持等发展机遇;同时由于休闲体育旅游是一种特种的旅游方式,对政府部门、相关企业、游客等要求较高;前期投入较多、受传统思想观念的影响人们对休闲的认识程度普遍不高、高层次管理人才缺少、社会贫富差距等方面的原因,休闲体育旅游产业的发展还面临着诸多挑战,因此应充分发挥优势、抓住机遇、转变劣势、勇于挑战,大力发展休闲体育旅游。
Leisure sports tourism, as a new type of integrated tourism, has emerged and developed rapidly with the development of domestic economy, the improvement of people’s living standard and the change of consumption structure. This article uses the SWOT-PEST analysis model to conduct a comprehensive analysis on the 16 dimensions of the advantages, disadvantages, opportunities and challenges that affect the development of leisure sports tourism in politics, economy, society and science and technology. The results show that the construction of leisure sports tourism culture is in line with the needs of spiritual civilization construction, is a new economic growth point, the chain of leisure sports industry is long, the degree of industrial association is greater for the society to provide more jobs, narrowing the gap between urban and rural areas, and promoting the development of technology Advantages; faced with tourism, sports sector policy support, the rapid economic and social growth opportunities, network, media, transportation and other technology support opportunities for development; the same time as leisure sports tourism is a special kind of tourism, the right Government departments, relevant enterprises, tourists and other higher requirements; more investment in the early, influenced by the traditional ideas and concepts of people’s awareness of leisure is generally not high, the lack of high-level management personnel, social gaps in wealth and other reasons, leisure and sports Therefore, the development of tourism industry still faces many challenges. Therefore, we should give full play to advantages, seize opportunities, transform disadvantages and courage to challenge and vigorously develop leisure sports tourism.