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乡村旅游、农家乐休闲是伴随着中国现代化建设,城市化进程加快的新型旅游模式,如今,在人们周末休闲的时候,驱车至郊区乡村旅游,逐渐成为一种时尚,虽然我国乡村旅游起步较晚,但是发展确实十分迅速,尤其是近年来处于快速增长的高峰期,处于一个良好的发展态势,可是我们却不能忽视这样一个问题,在乡村旅游市场营销方面,无论是理论支持还是实践操作,都存在很多不足,这些从根本上制约着乡村旅游的可持续发展问题,本文结合旅游市场营销理论知识、成功的乡村旅游案例,展开乡村旅游市场营销策略的研究,探索出一条可以实现乡村旅游市场营销可持续发展的道路。
Rural tourism and farmhouse recreation are new modes of tourism accompanied by China’s modernization and urbanization. Nowadays people drove to the suburban rural tourism during the weekend leisure time and became a fashion. Although rural tourism started late in our country, However, the development is indeed very rapid, especially at the peak of rapid growth in recent years, which is in a good state of development. However, we can not ignore such a problem. There is both the theoretical support and the practical operation in rural tourism marketing Many problems, which fundamentally restrict the sustainable development of rural tourism. In this paper, tourism marketing theory, the successful case of rural tourism, rural tourism marketing strategy to expand research to explore a rural tourism marketing can be achieved The path of sustainable development.