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很多人都说现在中国白酒市场混乱一团,我想市场本质不是这样,时代的演进预示着中国白酒市场正从感性走向理性消费。炒作和投机行为将慢慢被市场所抛弃,企业现实整合能力将决定着产品的市场销售状况。我感觉文化是白酒产品的灵魂,决定着消费群。白酒企业是艺术家调控着市场的完美性。暂且把文化、企业称为白酒市场的势能量。产品终端价值、渠道价值决定着市场的大小,暂且称为动能量。能量在物理学上分为势能和动能,市场的操作也需要一个能量的转换过程,变内部企业竞争力能量为外部市场销售的能量。
Many people say that now China’s liquor market chaos, I think the nature of the market is not the case, the evolution of the times indicates that the Chinese liquor market is moving from perceptual to rational consumption. Speculation and speculation will be slowly abandoned by the market, the actual ability of the enterprise integration will determine the product’s market conditions. I feel that culture is the soul of liquor products, determines the consumer base. Liquor companies are artists regulating the perfection of the market. For the time being the culture, business called the potential energy market liquor. Product terminal value, channel value determines the size of the market, for the time being called dynamic energy. Energy is divided into physical energy and kinetic energy, the operation of the market also needs an energy conversion process, change the competitiveness of internal business energy for external market sales of energy.