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近年来儿童产品市场成为继女性产品市场之后的又一块大蛋糕。本文从儿童产品包装的色彩、图形、外型选材等方面提出了儿童产品包装设计的人文观。阐述了合理有效地把握好儿童产品的包装设计有利于提高商品的市场竞争力。
In recent years, the children’s product market has become another big cake after the female product market. This article puts forward the humanity concept of children’s product packaging design from the aspects of color, figure and appearance of children’s product packaging. Expounded the reasonable and effective grasp of children’s product packaging design is conducive to improving the market competitiveness of goods.