To diminish the thermal load, two ways, that is, in-band direct pumping and micro-rod crystal, could be adopted at the same time. The efficiency of LD in-band direct-pumping side surface polished micro-rod Nd:YVO_4 laser is numerically analyzed. By optimizing parameters such as crystal length, laser mode radius, pump beam radius, doping concentration and crystal cross-section size, the overall efficiency can reach over 50%. It is found that with micro-rod crystal implemented in the laser oscillator, high overall efficiency LD in-band direct-pumping Nd:YVO_4 laser could be realized. High efficiency combined with low thermal load makes this laser an outstanding scheme for building high-power Nd:YVO_4 lasers. To diminish the thermal load, two ways, that is, in-band direct pumping and micro-rod crystal, could be adopted at the same time. The efficiency of LD in-band direct-pumping side surface polished micro-rod Nd: YVO_4 By optimizing parameters such as crystal length, laser mode radius, pump beam radius, doping concentration and crystal cross-section size, the overall efficiency can reach over 50%. It is found that with micro-rod crystal implemented in the laser oscillator, high overall efficiency LD in-band direct-pumping Nd: YVO_4 laser could be realized. High efficiency combined with low thermal load makes this laser an outstanding scheme for building high-power Nd: YVO 4 lasers.