厦门海峡两岸文博会以良好的业绩给人留下了难忘的印象。但在文博会的前后,人们不时也听到这样的感叹:做文化现在不缺资金,缺的是优秀项目。那么,什么才是文化的优秀项目呢?如果说是文化事业项目,可能还好办一些,因为它的标准相对明确:人民群众需要的,政府必须且可以提供的。而文化产业项目就相对复杂得多。既然是产业,就要有投入和产出,于是,是否能赢利就 Xiamen Cross-Strait Cultural Fair with a good performance left a memorable impression. However, before and after the ICIF, people from time to time also heard such a sigh: do not lack of capital to culture, lack of outstanding projects. So what is a good project for culture? If it is a cultural project, it may be easier because its standards are relatively clear: what the people need and what the government must and can provide. Cultural industry projects are much more complex. Since it is an industry, we must have input and output, so if we can make profits