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企业形象是指社会公众对企业的整体印象、评价。一个企业的厂区,可以利用景观设计来展现和提高自己的企业形象。借助企业周围的环境,突出和强调企业识别标志,并贯穿于周围环境当中,充分体现企业形象统一的标准化、正规化和企业形象的坚定性。与其他城市空间相比,厂区在空间特性上有自己的特点,应该根据企业自身特性来思考和完成厂区景观的设计,展现出企业的形象。
Corporate image refers to the overall public impression of the business community, evaluation. A business plant, you can use landscape design to show and improve their corporate image. With the environment around the enterprise, highlighting and emphasizing the corporate logo, and throughout the surrounding environment, fully reflects the unity of corporate image standardization, regularization and corporate image of the firm. Compared with other urban space, the plant has its own characteristics in the spatial characteristics, should be based on their own characteristics to think and complete plant landscape design, showing the corporate image.