当前机会式发展已被市场竞争机制所淘汰,市场竞争越来越趋于比拼企业核心竞争力,这就要求我们必须强化企业内部管理,夯实基础,苦练内功,全身蜕变为内生式发展。切实落实全员营销理念,全面增强集团公司市场营销能力。与房地产繁荣发展期不同的是:无论市场营销能力如何都能有活干的时代已经一去不复返。因此,如何加强集团公司市场营销能力已成为公司内生式发展的重要内涵。切实落实全员营销、强力跟进大客户需求已成为企业可持续发展的重点工作。为了顺利推进此项工作,集团公司推行人人身上有任务、人人头上有指标的市场推广政策。公司中层以上管理人员须 At present, opportunistic development has been eliminated by the market competition mechanism and market competition tends to be more and more concentrated on the core competitiveness of enterprises. This requires that we must strengthen internal management, lay a solid foundation, work hard and develop into an endogenous development. Effectively implement the full marketing concept, comprehensively enhance the marketing capabilities of the group. Unlike the booming real estate boom, the era of being productive regardless of marketing capabilities is over. Therefore, how to strengthen the marketing ability of group companies has become an important connotation of the company’s endogenous development. Effective implementation of full marketing, strong follow-up of large customer demand has become the focus of sustainable development of enterprises. In order to smoothly promote this work, the group company has the task of promoting everyone, there are indicators of all people’s marketing policies. The company above the middle managers must