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(接上期第24页)三江苏台在媒体融合时代的探索与实践近年来,我们深刻认识到媒体融合发展是传统媒体求生存、谋发展的必由之路,为此提出了“加快大视频、大内容布局”、“推进由传统媒体为主向传统媒体与新兴媒体融合发展转型”战略,以内容产业和新媒体运营作为业务发展的重点,在媒体融合方面进行了积极探索。1.推进传统媒体与新媒体融合互动在内容生产播出中积极应用新兴媒体技术,加强与观众互动,改变单一、线性的采编传播方式,推进“台网融合一体化运作”。
(Continued on page 24) Three Jiangsu Jiangsu and Taiwan in the era of media convergence exploration and practice In recent years, we deeply understand that the development of media convergence is the only way for traditional media to survive and seek development, for which proposed “to speed up big video, large Content layout ”, “ to promote the transition from traditional media to traditional media and emerging media integration and development and transformation ”strategy, content industry and new media operations as the focus of business development, in the media integration has been actively explored. 1. Promote the integration and interaction of traditional media and new media Actively apply emerging media technologies to content production and broadcasting, strengthen interaction with audiences, change single and linear collection and dissemination methods, and promote “integration and operation of network integration”.