一、追求卓越　品牌先行发展出版产业必须实施品牌战略 ,这已成为业界的共识。在买方市场条件下 ,出版业的竞争正在演化为品牌之争。有远见的出版社都注意到了图书品牌在扩大市场销售、塑造出版社形象方面的作用 ,积极优化选题结构 ,力争打造特色品牌。品牌代表了图书品质、文 First, the pursuit of excellence Brand first to develop the publishing industry must implement the brand strategy, which has become the industry consensus. In the buyer’s market, competition in the publishing industry is evolving into a brand war. Far-sighted publishers have noticed the role of book brands in expanding market sales and shaping the image of publishers. They actively optimize the structure of their topics and strive to create distinctive brands. Brand represents the book quality, text