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WWW.ADIDAS.COM/ANGESICHTDESMARATHONS这个网页是阿迪达斯公司为柏林马拉松比赛专门设计的。在这场比赛中,有15个选手穿着阿迪达斯公司特制的照相机装备,这个网页设计的目的就是要让这一事件成为整个比赛的焦点,因此,网站记录并发布了比赛所有参与者的图像,包括对选手的采访、他们的背景信息等。阿迪达斯所有的海报、传单、新闻采访、广告、运动员的衬衫以及电影都被用来宣传这一事件,以引起人们的关注。阿迪达斯的宣传是跨媒体宣传的典范,它们以一种新的方式来宣传马拉松赛事,而非为技术而技术。它将对赛事的报道转化成平面
WWW.ADIDAS.COM/ANGESICHTDESMARATHONS This page is specially designed by Adidas for the Berlin Marathon. In this game, 15 players wearing adidas company’s special camera equipment, the purpose of this web page design is to make this event the focus of the entire game, therefore, the site recorded and released the game all participants in the image, including Interviews with players, their background information and more. All Adidas posters, leaflets, news interviews, advertisements, athlete shirts, and movies were used to publicize the incident to arouse people’s attention. Adidas’s advocacy is a model for cross-media advocacy that promotes marathon events in a new way, not technology and technology. It transforms the coverage of the event into a flat surface