有过广告经历的人都知道,市场向好的时候,广告人的日子并不好过,因为商品太好卖了,广告主并不太在意如何做广告。相反,市场低靡的时候,却是广告人的黄金岁月。2012年是怎样的年景呢?2012年已经过半,公开而准确的上市公司半年度报表已经公布,大多数企业增长停滞,连苏宁电器这样的钻石企业利润也出现大幅下滑。这和我们的切身感受是一致的,市场相比往年冷清,物价上涨了,钱不好赚了。当然,广告主的烦恼也增加了。此时此刻,正是关注广告主的好时候。广告主有哪些烦恼呢? Anyone who has had an advertising experience knows that when things are good in the market, advertisers do not have a good time because they are too good to sell and advertisers do not care much about advertising. On the contrary, when the market is low, it is the golden age of the advertisers. What is the year of 2012? Halfway through 2012, the open and accurate semiannual statements of listed companies have been announced. Most enterprises have stagnated their growth and the profits of diamond companies such as Suning Appliance have also dropped sharply. This is consistent with our personal feelings, the market deserted in previous years, prices have risen, money is not easy to earn. Of course, advertisers have increased their worries. At this moment, it is time to focus on advertisers. Advertisers have what troubles?