改革开放以后,外国企业纷纷看好中国市场,并在中国成立了许多生产彩电、洗衣机、空调等家电产品的独资或合资企业,利用它们的品牌优势大肆蚕食我国市场。在消费市场上,国人也经历了一个洋货走俏的时代,然而,时过境迁,盲目崇洋的消费心态已经风光不再,这其中的一个重要原因就是国货名牌的发展壮大。 以家电行业为例,虽然它在我国起步较晚,但发展异常迅猛,现在许多产品无论在技术和质量上都已达到或超过了国际 After the reform and opening up, foreign enterprises are optimistic about the Chinese market, and set up many wholly-owned or joint ventures in China to produce color TV sets, washing machines, air conditioners and other home appliances, and use their brand advantages to massacre the Chinese market. In the consumer market, Chinese people have also experienced an era of rising popularity of foreign goods. However, the mentality of consumer spending that has passed through times of blind worship has no longer been clear. One important reason for this is that the development and growth of domestic and foreign brand names have grown. Take the home appliance industry as an example. Although it started relatively late in our country, it has developed exceptionally rapidly. Many products now meet or exceed the international standards both in technology and quality