解决营销个体的问题,不是靠用大浪淘沙的方式网罗“有能力”的业务员,而是要首先找到解决企业营销问题的营销模式,并让素质一般的人逐步具有操作这个模式的能力。一个企业想从小到大持续发展,考验的不是业务人员,而是营销副总或决策者。为了获得持续发展,营销副总或决策者需要依次解决三个层次的营销模式问题。 Solving the problem of individual marketing is not about recruiting clerks with the ability to use the ebb and flow of information but rather to first find a marketing model that addresses the issue of corporate marketing and enables the average person to gradually have the ability to operate this model. A small business enterprises want sustainable development, not the test of business people, but marketing vice president or decision-maker. In order to achieve sustainable development, vice president of marketing or decision-makers need to address the three levels of marketing model in turn.