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时下手机新功能层出不穷,继拍照、MP3、MP4等娱乐功能之后,下一个新的消费热点在哪里,是3D游戏还是电视手机?是网络手机还是智能手机?是众多手机厂商在苦苦思索的问题。随着世界经济一体化的到来,学习英语已经成为一种社会时尚,特别对于在校学生来说,为了面对将要来临的激烈竞争,如何有效地提高自身的英语能力更为迫切。因而具有英语学习功能的手机应运而生。2005年下半年“学习手机”的概念逐渐浮出水面,2006年学习手机迅速升温。波导、多普达、OKWAP纷纷推出学习手机。LG作为韩派手机品牌的代表,在推出了一款英语学习手机G282之后又在近日将全新的第二代英语学习手机KG238推向了市场,借助巧克力系列带来的良好销售势头,这款KG238瞄准中低端学生市场,希望在2006年年末的手机市场掀起一股“英语学习热潮”。这款饥型究竟能给我们带来—些怎样的惊喜呢?
Nowadays the new features of mobile phones are endless, following the pictures, MP3, MP4 and other entertainment features, the next new consumer hot spot is 3D games or TV mobile phone? Is the network mobile phone or smart phone? Many mobile phone manufacturers are thinking hard questions . With the advent of the world economy, learning English has become a social fashion, especially for school students, in order to face the upcoming fierce competition, how to effectively improve their English proficiency more urgent. Therefore, English-learning mobile phone came into being. In the second half of 2005, the concept of “learning mobile phones” gradually surfaced. In 2006, mobile phones were rapidly warming up. Waveguide, Dopod, OKWAP have introduced learning mobile phone. LG as the representative of the Korean mobile phone brand, after the introduction of an English learning mobile phone G282 and recently in the new second-generation English learning mobile phone KG238 to the market, with the chocolate series brings good sales momentum, the KG238 Aim at the low-end student market, hoping to set off in the mobile phone market in late 2006 an “English learning boom.” How can this type of starvation bring us some surprises?