很多人注意到了,在今年4月,随青岛啤酒年报一同发布的还有《青岛啤酒股份有限公司2008年可持续发展报告》(以下简称《青啤报告》)。记者发现,尽管报告通篇揭示和证明了这个品牌企业的优秀成因和可持续的道理,但涉及大众极为关注的大企业社会责任,还是第一次完整呈现在人们面前。而这样的阐述和公开报告,是很多大企业难以做到的。 Many people noticed that in April this year, along with Tsingtao Brewery's annual report, there were also the Tsingtao Brewery Co., Ltd. 2008 Sustainability Report (hereinafter referred to as “Tsingtao Brewery Report”). The reporter found that although the report reveals and proves the outstanding causes and sustainable truths of this brand enterprise, the social responsibility of large enterprises involving the public is of great concern for the first time. Such statements and public reports are difficult for many large enterprises to do.