雀巢旗下的著名巧克力品牌Kit Kat多年来以“轻松一刻,奇巧时刻”为品牌理念,并获得全球消费者的认可。近期,它在荷兰的广告,让“轻松一刻”的诉求不仅停留于口号和语言,而是真正得以实现。Kit Kat在其户外广告牌上安装了座椅,让人们可以坐着休息。而只要在特定时间坐在座椅上,还可以等来免费派送的Nexus7平板电脑。这种做法突破了以往户外广告仅仅是信息传播的固有局限,让广告变得既有趣也有用,给消费者特别的体验,同时也和自己的品牌理念很好的吻合,强化了消费者 Nest Kat’s famous chocolate brand Kit Kat over the years to “easy moment, Kit Kat moment” as the brand concept, and recognized by consumers worldwide. Recently, its ads in the Netherlands, so that “easy moment ” appeal not only stay in the slogan and language, but really be realized. Kit Kat installed a seat on his outdoor billboard to allow people to sit and rest. And as long as sitting at a particular time in the seat, you can wait for free delivery of Nexus7 tablet. This approach broke through the past, outdoor advertising is only the inherent limitations of information dissemination, so that advertising has become both interesting and useful to consumers a special experience, but also with their own brand philosophy is a good match, strengthening the consumer