随着4G网络的覆盖率及智能终端的普及率不断上升,在线旅游行业发展迅速。本文将技术接受模型与移动通信网络可用性、感知风险和信任相结合,探讨了影响在线旅游类手机应用用户采纳的因素。通过问卷调查回收的数据,对理论模型进行了检验,并对结果进行了讨论。最后,对服务提供商提出了建议并指出了进一步研究方向。 With the 4G network coverage and the popularity of smart terminals rising, the online travel industry is developing rapidly. This article combines the technology acceptance model with the availability of mobile communication networks, perceived risk and trust to explore the factors that influence the adoption of online travel-oriented mobile phone users. Through the data collected in the questionnaire, the theoretical model was tested and the results were discussed. Finally, the service providers were put forward suggestions and pointed out further research directions.