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互联网的兴起、电商的推动、社交媒体平台的活跃,让消费者对品牌的互动指数要求变得很高,过去那种高冷威严的品牌在很短的时间里被打入冷宫,再也不能被挑剔而善变的消费者记起,品牌的互动指数成了当下品牌的生命体征。可以说,从来没有任何时候像现在这样,对品牌的要求那么高,品牌那么需要倾听消费者的声音,品牌需要那么强烈而频繁地参与进来,积极而漂亮地回应消费者,并和消费者进行互动。
The rise of the Internet, the promotion of e-commerce, and the active use of social media platforms have made consumers’ demands on the brand’s interaction index high. In the past, the kind of brand with a high degree of coldness has been pushed into a cold room for a short time. Consumers who can’t be finicky and fickle remember that the brand’s interaction index has become the vital sign of the current brand. It can be said that there has never been a demand for brands at all times like now. Brands need to listen to the voices of consumers. Brands need to participate so strongly and frequently, respond positively and beautifully to consumers, and engage with consumers. interactive.