企业与消费者之间的关系不仅仅是一种产品的交流关系 ,更是一种社会文化的交流关系。当代工业产品设计的大趋势 ,就是怎样来合理解决“产品—人—环境—社会”的关系。通过对整体的产品概念的理解制定一个分析产品的差异空间、制定系统的差异设计方案 ,是解决问题的一个途径 The relationship between business and consumers is not only a product of the exchange relations, but also a social and cultural exchange. The general trend of contemporary industrial product design is how to reasonably solve the “product-people-environment-society” relationship. Through the understanding of the overall product concept to develop an analysis of product differences in space, the development of systematic design of the differences is a way to solve the problem