从现代广告策划的角度看，广告媒介的选择不是简单的确定一种媒体，而是经过科学的方法进行仔细的调研论证，然后作出对所宣传的产品最为优化的选择。这里所说的最优化，在完善的广告运作市场中，应该是可以实现的。就电视这种媒体来讲，现在是广告的首选媒体，但随着电视媒体 From a modern advertising planning point of view, the choice of advertising media is not simply to identify a media, but through scientific research careful argument, and then make the most optimized products to promote the choice. The optimization mentioned here, in the perfect advertising market, should be achievable. In the case of television, it is now the preferred medium for advertising, but with the television media