2014年渐行渐远,留下的是中国代理商们通过兢兢业业的工作而获得的一份份新的收获。让我们在细品数据的同时,一起回顾2014中国广告市场的风云变幻。从新业务数量上来看(见图1),2014创意代理业务较2013年减少14%,为384项。与之对应的是媒介市场的持续强势,2014媒介新业务增长10%,达到220项。从新业务收入上来看(见图2),创意和媒介都强于2013年,特别是媒介收入增长了39%。说明了在经历去年的短暂低迷后,广告主们正在恢复对中 The downturn in 2014 left behind a new gain for Chinese agents through their dedicated work. Let us review the changes in the Chinese advertising market in 2014, alongside the detailed product data. In terms of new business volume (see Figure 1), 2014 creative agency business decreased by 14% from 2013 to 384. Correspondingly, the media market continued its strong growth. In 2014, the new media business increased by 10% to 220. In terms of new business revenue (see Figure 2), both creativity and media are stronger than in 2013, especially media revenue growth of 39%. Shows that advertisers are resuming their alignment after a brief downturn last year