当下的化妆品市场竞争,对中小日化品牌而言可谓是前有围堵后有追兵。一方面国际品牌和国内一线品牌凭借强大的高空广告轰炸及违背常理,不惜成本式的终端促销,压着中小品牌们喘不过气,另一方面由于化妆品市场进入门槛较低,众多中小新兴品牌们的进入和兴起,也加剧了中小品牌们之间的竞争。这一残酷的竞争形势,让不少中小品牌们逐渐陷入困境。海岸明灯日化产业研究院在对这些中 The current cosmetics market competition, the small and medium-sized cosmetic brands in terms of the former containment after a chase. On the one hand international brands and domestic first-line brands with a strong bombing of high-altitude advertising and contrary to common sense, cost-style terminal promotions, pressing small and medium brands are breathless, on the other hand as the cosmetics market to enter the lower threshold, many small and medium-sized emerging brands The entry and rise, but also exacerbated the competition among small brands. This cruel competition, so many small and medium brands are gradually in trouble. Coastal Light Industrial Institute of Japan in these