从20世纪初开始,展览会为现代书画展示方式的改变拉开了序幕。这个滥觞于西方资本主义商业运作的模式被成功地嫁接到中国书画的流通、消费环节中。它与现代化管理运作机制、市场经济时代的资本、信息化的传播方式密切联系在一起,形成了当代蔚为壮观的书画展览文化,推动了当代展厅文化下虚拟审美价值的诞生,对当代书画的审美和创作产生了深远的影响。一、运作机制、等级结构与虚拟化审美价值的产生所谓展厅之虚拟化审美价值,是指在当代大型书画展览的 From the beginning of the 20th century, the exhibition kicked off the change of modern painting and calligraphy display mode. This model of commercial operation in Western capitalism was successfully grafted into the circulation and consumption links of Chinese calligraphy and painting. It is closely linked with the modern management and operation mechanism, the capital and the informational mode of communication in the era of market economy, forming a spectacular painting and calligraphy exhibition culture in the contemporary era and promoting the birth of the virtual aesthetic value under the contemporary exhibition hall culture. Aesthetic and creative have a profound impact. First, the operating mechanism, the hierarchical structure and the emergence of the aesthetic value of virtualization The virtual aesthetic value of the exhibition hall, refers to the large-scale contemporary painting and calligraphy exhibition