书籍设计作品中所体现的设计语言和符号,应该被读者广泛接受,否则再精彩的设计,都是脱离读者的自说自话。作为湖南科学技术出版社的一名美术编辑,我从事书籍设计工作转眼已逾20年,其间所设计的近千种图书中不乏市场表现良好的畅销书。着力于设计具有相对市场潜力的图书,也已逐步成为我个人专注的设计领域和思考方向。畅销书是指那些市场反响好、社会影响力大的图书,这类图书在遵循书籍设计 The design language and symbols embodied in the book design work should be widely accepted by the readers, otherwise the wonderful design is all from the reader’s self-talk. As an art editor at Hunan Science and Technology Press, I have been working in book design for more than 20 years, during which time nearly 1,000 kinds of books have been designed and sold well in the market. Focusing on the design of books with relative market potential has also gradually become my personal focus of the design field and thinking direction. Best-sellers are those books that have a good market response and great social influence.