传统女性在社会两性二元体系中时常处在缺乏话语权、被他人塑造的地位。而作为社会意识形态反映的大众媒介,也往往将女性按照男性或社会主流意识塑造和展现,使女性越来越偏离自身的实际生存状况而被局限在另一种概念之中。中央电视台《半边天》栏目则是在强势媒体中带有一抹阴柔美的节目,是女性真实生存的一片天地。《半边天》里的女性意识体现在: Traditional women are often in the duality of social gender system in a position lacking the voice and being shaped by others. As a mass media reflected in social ideology, women tend to mold and display them according to male or mainstream social awareness, leaving women more and more deviated from their actual living conditions and being confined to another concept. CCTV “Half the Sky” section is in the strong media with a touch of feminine beauty program, is a real world of women’s world. The female consciousness in Half the Sky is: