如今,国内区域性电视媒体不仅具有作为党和政府“喉舌”功能的新闻宣传事业属性,还具有作为文化产业重要组成部分的产业属性。然而,目前国内电视产业总体产值不高,大多数区域性电视媒体长期依赖单一的广告经营收入,其主要原因就是许多区域性电视媒体的战略管理进程还处于初级阶段,要么无战略,要么局限在某些职能战略层面上, Nowadays, the domestic regional television media not only possesses the attributes of news propaganda as the function of “the mouthpiece” of the party and the government, but also possesses the industrial attributes as an important part of the cultural industry. However, at present, the overall output value of the domestic television industry is not high. Most of the regional television media have long relied on a single advertising revenue. The main reason for this is that the strategic management process of many regional television media is still in its infancy, with no strategy or limitations At some functional and strategic level,