2015年上半年,国内轿车市场呈现增幅逐步放缓的新常态,同比零售销量从2月19%的高增长到6月出现-1%的负增长,呈下滑的趋势。在经济下行因素的影响下,消费者在选购汽车时更为理性与谨慎。对价格相对敏感的A级车市场而言,经济节油的“高性价比”车型无疑更能吸引消费者的目光。根据乘联会最新公布的数据显示,Lavida家族在今年上半年实现销售23.3万辆,稳居国内轿车市场销量首位。今年7月,Lavida家族携半年销量冠军之势集体 In the first half of 2015, the domestic car market showed a new normalization in which the growth slowed down gradually. The year-on-year retail sales volume showed a downward trend from a high growth of 19% in February to a negative growth of -1% in June. Under the influence of the economic downturn, consumers are more rational and cautious in choosing a car. Relatively price-sensitive A-class car market, economic fuel-efficient “cost-effective” models will undoubtedly be more attractive to consumers. According to the latest data released by the federation, the Lavida family achieved a sales volume of 233,000 units in the first half of this year, ranking first in the sales volume of the domestic car market. In July of this year, the Lavida family brought the collective sales force champion for six months