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广告,挡不住的诱惑 “酒香不怕巷子深”,一度是许多中国人深信不疑的“真理”。然而,在市场经济日趋发达的今天,人们已不再信奉这一信条。“酒好还要会吆喝”,已日渐成为国人的共识。 “太阳神”口服液从1988年投放市场至1992年,4年间共计投入广告宣传、公关费达2亿元,换来一个全国知名度。这2亿元也换回了巨大的回报:产值从第1年的几百万元发展到92年的12亿元,税利2.5亿元。
The temptation of advertising can not stop “The wine is not afraid of the deep alley”, once the conviction of many Chinese people believe that “truth.” However, today, with the increasingly developed market economy, people no longer believe in this creed. “If you have a good wine, you will also sip it.” It has become a consensus among the people. “Sun God” oral liquid was put on the market from 1988 to 1992. In 4 years, a total of 200 million yuan was spent on advertising and public relations fees, which earned a national reputation. This 200 million yuan has also returned huge returns: The output value has grown from a few million dollars in the first year to 1.2 billion yuan in 1992, with a tax and profit of 250 million yuan.